Promotional Campaign “Every Bottle Tells a Story” for Chateau Ksara, a leading wine in Lebanon at Leo Burnett –2011.
Throughout the years, Ksara has engaged the Lebanese people with campaigns revolving around the cork. As a result, people began to view the cork as the creative equity of the brand.
This time, to further engage people with the brand, we at Leo Burnett created this integrated campaign.
The cork has now become a communication tool, giving people the opportunity to record their memorable moments and share it with the people who enjoyed the same bottle with them.