Katharine Hamnett Per Solidal line, Promotional Campaign, Milano–2012.

Katharine Hamnett who has been always famed for her ecological and environmental approach in fashion joins forces with Coop Italy to produce an affordable fashion line. We at Young & Rubicam created a campaign using nothing other than the strong messaging in Hamnetts designs such as “together it is possible”, “and stop and think” to highlight this sustainable eco-fashion collaboration and its positive outcome.