Branding for, Roland Helou Design (ROHD), a Beirut-Based interior architecture and multidisciplinary design studio.
The full branding project from identity and naming to web and digital presence to spacial and environmental branding, is aimed at highlighting the pragmatic, functional, and minimal perspective that ROHD studio adapts in the projects it tackles.
Online experience for LK, a Lebanese fashion designer renowned in her bold, moving, and experimental style, making her fashion interventions sometimes more of art pieces.
Lara’s work, and the daring attitude she adopts influenced the creation of a site with an artistic statement, rather than a simple profile.
It presents the collections/art interventions as meshes of influences, styles, experimentations. Clicking on a mesh would allow you to discover more.
The website is currently under construction and will be launched this coming November.
Al’Anbiq is a personal project/product launched by Wassim Melki and myself, after having spent quite some time in home distilling the Lebanese famous spirit “Arak”.
AL’Anbiq is a craft Arak, envisioned to be produced in the Mount lebanon village, Baabdet using the finest grapes from the Bekaa valley, and then aniseed from the Al Heenah area of Mount Hermon (considered the finest anise in the world). The spirit is distilled to release the purest arak, which is then to be aged for two years in clay jars.
The branding highlights the modest and crafty nature of this spirit.
Promotional Pamphlet for Ashkal Alwan‘s Video Works screening platform, aimed at supporting the development, production, and diffusion of new projects by emerging artists and filmmakers working and/or residing in Lebanon.
We created a comprehensive clear bilingual promotional pamphlet for the event.
Brand identity for womens’ cosmetic line World Cosmetics, Lebanon–2013. World cosmetics differentiate from competitor brands through its range of products that combine some of the healthiest and most natural ingredients.
The branding and packaging system for the first release of World Cosmetics, features a logotype that highlights the lightness and refinement of the products. The geometry and cleanliness of the marque (based on the History typeface), helps also in communicating the historical background of the brand and position the products for a female audience.
Instaleb is a personal initiative developed by Wassim Melki and myself, in the aim of reintroducing polaroid photography to the Lebanese market by providing vintage refurbished polaroid cameras as well as the Impossible Project polaroid films.
The MARIPOLARAMA exhibition features a selection of Polaroid photographs by New York-based French artist Maripol that span a genuine who’s who from this legendary period. Photographer, stylist and filmmaker of Lebanese origin.
The exhibition also includes an installation displaying the polaroid cameras across the years and their evolution. These cameras are made available by Instaleb to the Lebanese public.
Book design of ” The Dialogue that is Us” by Tony Chakar, Lebanon–2013.
In 17th century Europe, “emblem books” were quite common, and they mainly spoke of the end of things, of a failed world and its defeats. Everything became an allegory, where the image was not an illustration of the text and the text was not a caption for the image.
The Dialogue That Is Us takes emblem books as its point of departure: from the wreckage of History, images are seized and transformed into allegories that illuminate the present of a world (the Arab World) that did not produce them. But then again, in the wreckage of History, strange affinities arise form between things, no matter how remote.
Katharine Hamnett Per Solidal line, Promotional Campaign, Milano–2012.
Katharine Hamnett who has been always famed for her ecological and environmental approach in fashion joins forces with Coop Italy to produce an affordable fashion line. We at Young & Rubicam created a campaign using nothing other than the strong messaging in Hamnetts designs such as “together it is possible”, “and stop and think” to highlight this sustainable eco-fashion collaboration and its positive outcome.
Beirut Wonder Forest is an environmental initiative on a city scale launched by Wassim Melki and myself in Beirut–2012
Beirut is a concrete and pollution mayhem and there is a huge lack in green spaces. Therefore, given the circumstances, our initiative came to be by suggesting that each building grows its own rooftop garden.
Nothing fancy, just a couple of trees in a large fixed pot on each rooftop. The municipalities offer tax reductions or benefits to the buildings that have a well maintained rooftop garden, and the gardening/plant companies could offer discounts and sponsorship.
Ultimately, the plan was to have beirut as a rooftop wonder forest, but the initiative managed to be applied on 40 public schools in Beirut through governmental support and funding.
International poster contest “To Be Human” Aarhus, Denmark–2012.
The Danish Poster Museum invited to an open international poster contest where poster artists from all over the world, create new original posters with the theme “To Be Human” and how artist understand the concept of universal humanity.
I chose one of the symbols of perfection and distorted it in a call to highlight/embrace our flawed and imperfect humanity, reflected in the challenges we are facing in our modern day from human rights, to nature, environment, as well as wars, refugees and universal crises.
Destructed is an Urban fanzine conceived during the masters program at Scuola Politecnica di Design (SPD), Milano–2011
The visual language applied is sharp and loud as it is mostly critical in its approach to the urban planning/organisation in Lebanon.
The super-economical newspaper format allows print runs and distribution far beyond other means.
Promotional Campaign “Every Bottle Tells a Story” for Chateau Ksara, a leading wine in Lebanon at Leo Burnett –2011.
Throughout the years, Ksara has engaged the Lebanese people with campaigns revolving around the cork. As a result, people began to view the cork as the creative equity of the brand.
This time, to further engage people with the brand, we at Leo Burnett created this integrated campaign.
The cork has now become a communication tool, giving people the opportunity to record their memorable moments and share it with the people who enjoyed the same bottle with them.
LIV typeface is a typeface conceived during the masters course at SPD, Milano–2011
The typeface was created from scratch, from sketching to digitalizing. It is mostly usable as a Display Text text rather than a body text due to its fat characteristics.
This typeface has as a base of inspiration the clarendon font family, however, it is much more contrasted.
Promotional poster for the public lecture series “Design Talks”–2011
Every year SPD (Milano), brings together voices from different professional fields and covers subjects from type design, to exhibit design applied to the urban scale.
The visual is an abstraction/deconstruction of the basic conversation bubble symbols, hinting to the shared talks and exchange in design topics and research trends from different disciplines, offering a multitude of up-to-date perspectives on the creative and evolution of the professional scene.
“Hommage a Maurice Bejart ” is a visual show organised by the Academie Libanaise des Beaux Arts (ALBA) at Roman Temple of Baalbeck–2009.
Fully produced and directed by the second year students.
This show is a creative spectacle combining music, choreography and colors, with an academic objective of gathering our talents and enabling us to reinvest what we have acquired during our two years of studies in the service of both a sound and a visual production.
The topic of the opus 2008 was an hommage paid to Maurice Béjart, who recently passed away, and who completely revolutionized the art of the dance. The objects that were created for over 3 months, moved and interacted with the music and lighting as if they were Bejart’s own dancers.