Tag Archives: design


Brand identity for RAYXANDER a multidisciplinary design studio fascinated by creation, mutation, and evolution in its design process, London–2015.

RAYXANDER’s story is told through its mark; the letters “X” and “Y” come together to form a starting point where time and space are flattened  forming a platform for new creations inspired by the rebirth process, the geometry that makes life, the forms created by patterns of movement and its unpredictable outcome.

All these elements are also translated in the identity forming a design scheme composed of a number of core elements such as the mapping graphics with medieval visual queues highlighting the “journey” concept  from the time Copernicus imagined a heliocentric world with the sun-RAY at the centre. The sun, is the point of origin for all of its creations.


Branding for, Roland Helou Design (ROHD), a Beirut-Based interior architecture and multidisciplinary design studio.

The full branding project from identity and naming to web and digital presence to spacial and environmental branding, is aimed at highlighting the pragmatic, functional, and minimal perspective that ROHD studio adapts in the projects it tackles.


Online experience for LK, a Lebanese fashion designer renowned in her bold, moving, and  experimental style, making her fashion interventions sometimes more of art pieces.

Lara’s work, and the daring attitude she adopts influenced the creation of a site with an artistic statement, rather than a  simple profile.
It presents the collections/art interventions as meshes of influences, styles, experimentations. Clicking on a mesh would allow you to discover more.
The website is currently under construction and will be launched this coming November.