Tag Archives: mobile


Branding for, Roland Helou Design (ROHD), a Beirut-Based interior architecture and multidisciplinary design studio.

The full branding project from identity and naming to web and digital presence to spacial and environmental branding, is aimed at highlighting the pragmatic, functional, and minimal perspective that ROHD studio adapts in the projects it tackles.


Online experience for LK, a Lebanese fashion designer renowned in her bold, moving, and  experimental style, making her fashion interventions sometimes more of art pieces.

Lara’s work, and the daring attitude she adopts influenced the creation of a site with an artistic statement, rather than a  simple profile.
It presents the collections/art interventions as meshes of influences, styles, experimentations. Clicking on a mesh would allow you to discover more.
The website is currently under construction and will be launched this coming November.


Instaleb is a personal initiative developed by Wassim Melki and myself, in the aim of reintroducing polaroid photography to the Lebanese market by providing vintage refurbished polaroid cameras, and by allowing people access to the Impossible Project polaroid films.

The Brand is derived from the basic iconic shape of the polaroid photo, and this shape develops in all the brand applications from web to print to serve functionally a different purpose.