Tag Archives: packaging


Al’Anbiq is a personal project/product launched by Wassim Melki and myself, after having spent quite some time in home distilling the Lebanese famous spirit “Arak”.

AL’Anbiq is a craft Arak, envisioned to be produced in the Mount lebanon village, Baabdet using the finest grapes from the Bekaa valley, and then aniseed from the Al Heenah area of Mount Hermon (considered the finest anise in the world). The spirit is distilled to release the purest arak, which is then  to be aged for two years in clay jars.
The branding highlights the modest and crafty nature of this spirit.


Brand identity for womens’ cosmetic line World Cosmetics, Lebanon–2013. World cosmetics differentiate from competitor brands through its range of products that combine some of the healthiest and most natural ingredients.

The branding and packaging system for the first release of World Cosmetics, features a logotype that highlights the lightness and refinement of the products. The geometry and cleanliness of the marque (based on the History typeface), helps also in communicating the historical background of the brand and position the products for a female audience.



Instaleb is a personal initiative developed by Wassim Melki and myself, in the aim of reintroducing polaroid photography to the Lebanese market by providing vintage refurbished polaroid cameras, and by allowing people access to the Impossible Project polaroid films.

The Brand is derived from the basic iconic shape of the polaroid photo, and this shape develops in all the brand applications from web to print to serve functionally a different purpose.