Corporate identity for MNST Leonardo Da Vinci, created during the masters program at Scuola Politecnica di Design (SPD), Milano–2011
The branding is based on the languages of science and technology. Behind every kind of language there must exist a structure that can be grammatical or aesthetically set rules. There is no language if there is no structure, just like there is no science if there isn’t postulates and theories.
We designed a main structure/skeleton from the basic non devisable shape, the triangle, and from there we built a visual language for the museum.