Tag Archives: Scuola politecnica di design

SERRALUNGA

Full Brand identity for Serralunga 1825 outdoor patio furniture line, created during the masters program at Scuola Politecnica di Design (SPD), Milano–2011.

A new movable identity for Serralunga that is in continuous change and morphing, relating to the characteristics of the brand that is always talent scouting and each product within the line is commissioned to a young designer that has a completely different identity/inspiration/and purpose.

museo leonardo davinci

Corporate identity for MNST Leonardo Da Vinci,  created during the masters program at Scuola Politecnica di Design (SPD), Milano–2011


The branding is based on the languages of science and technology. Behind every kind of language there must exist a structure that can be grammatical or aesthetically set rules. There is no language if there is no structure, just like there is no science if there isn’t postulates and theories.

We designed a main structure/skeleton from the basic non devisable shape, the triangle, and from there we built a visual language for the museum.