Brand identity for womens’ cosmetic line World Cosmetics, Lebanon–2013. World cosmetics differentiate from competitor brands through its range of products that combine some of the healthiest and most natural ingredients.

The branding and packaging system for the first release of World Cosmetics, features a logotype that highlights the lightness and refinement of the products. The geometry and cleanliness of the marque (based on the History typeface), helps also in communicating the historical background of the brand and position the products for a female audience.