cv upon request
cv upon request
Branding for, Roland Helou Design (ROHD), a Beirut-Based interior architecture and multidisciplinary design studio.
The full branding project from identity and naming to web and digital presence to spacial and environmental branding, is aimed at highlighting the pragmatic, functional, and minimal perspective that ROHD studio adapts in the projects it tackles.
Instaleb is a personal initiative developed by Wassim Melki and myself, in the aim of reintroducing polaroid photography to the Lebanese market by providing vintage refurbished polaroid cameras, and by allowing people access to the Impossible Project polaroid films.
The Brand is derived from the basic iconic shape of the polaroid photo, and this shape develops in all the brand applications from web to print to serve functionally a different purpose.
