cv upon request
cv upon request
Branding for, Roland Helou Design (ROHD), a Beirut-Based interior architecture and multidisciplinary design studio.
The full branding project from identity and naming to web and digital presence to spacial and environmental branding, is aimed at highlighting the pragmatic, functional, and minimal perspective that ROHD studio adapts in the projects it tackles.
Brand identity for womens’ cosmetic line World Cosmetics, Lebanon–2013. World cosmetics differentiate from competitor brands through its range of products that combine some of the healthiest and most natural ingredients.
The branding and packaging system for the first release of World Cosmetics, features a logotype that highlights the lightness and refinement of the products. The geometry and cleanliness of the marque (based on the History typeface), helps also in communicating the historical background of the brand and position the products for a female audience.
Full Brand identity for Serralunga 1825 outdoor patio furniture line, created during the masters program at Scuola Politecnica di Design (SPD), Milano–2011.
A new movable identity for Serralunga that is in continuous change and morphing, relating to the characteristics of the brand that is always talent scouting and each product within the line is commissioned to a young designer that has a completely different identity/inspiration/and purpose.
Corporate identity for MNST Leonardo Da Vinci, created during the masters program at Scuola Politecnica di Design (SPD), Milano–2011
The branding is based on the languages of science and technology. Behind every kind of language there must exist a structure that can be grammatical or aesthetically set rules. There is no language if there is no structure, just like there is no science if there isn’t postulates and theories.
We designed a main structure/skeleton from the basic non devisable shape, the triangle, and from there we built a visual language for the museum.
